Game On Unified Gaming Platform

01. Problem Statement

The current gaming app landscape lacks a comprehensive platform that consolidates virtual machine gaming, tournaments, a dedicated community, in-app store for gaming gears, and seamless streaming capabilities, leading to a fragmented and suboptimal gaming experience for users.

02. Solution

To address the issue, the proposed solution is to develop an all-in-one gaming app that seamlessly integrates virtual machine gaming, tournaments, a dedicated community, in-app store for gaming gears, and streamlined streaming functionalities. This one-stop gaming app aims to provide gamers with a unified and immersive gaming ecosystem, eliminating the need for multiple apps and enhancing user satisfaction and engagement within a vibrant gaming community.

03. My Role & Responsibility

Design Strategy

Research

Competitive Analysis

User Interview

Card Sorting

User Flow

User Journey Map

Empathy Map

Persona

Information Architecture

Wireframes

Prototyping

Visual Design

Testing

a large body of water with a sky in the background

04. Design Process

The design process for the gaming app UX case study involved thorough research and analysis to understand user needs and preferences. Through ideation, prototyping, and iterative design, we crafted a comprehensive one-stop gaming app, integrating virtual machine gaming, tournaments, dedicated community, in-app store for gaming gears, and seamless streaming capabilities.

4 Months

38+

Screens

01. Discover

Stakeholder Interview

Design Strategy

Competitive Analysis

User Research

03. Ideate

User Journey Map

Userflow

Information Architecture

05. Test

Usability Testing

04. Design

Lo-Fi Wireframe
Hi-Fi Wireframe
Visual Design
Interactive Prototype

02. Define

Problem Statement
Persona
Empathy Map

02. Define

Problem Statement

Persona

Empathy Map

04. Design

Lo-Fi Wireframe

Hi-Fi Wireframe

Visual Design

Interactive Prototype

04. Design Process

4 Months

38+

Screens

01. Discover

Stakeholder Interview
Design Strategy
Competitive Analysis
User Research

03. Ideate

User Journey Map
Userflow
Information Architecture

05. Test

Usability Testing

04. Design

Lo-Fi Wireframe
Hi-Fi Wireframe
Visual Design
Interactive Prototype

02. Define

Problem Statement
Persona
Empathy Map

02. Define

Problem Statement

Persona

Empathy Map

04. Design

Lo-Fi Wireframe

Hi-Fi Wireframe

Visual Design

Interactive Prototype

04. Design Process

4 Months

38+

Screens

01. Discover

Stakeholder Interview

Design Strategy

Competitive Analysis

User Research

03. Ideate

User Journey Map

Userflow

Information Architecture

05. Test

Usability Testing

04. Design

Lo-Fi Wireframe
Hi-Fi Wireframe
Visual Design
Interactive Prototype

02. Define

Problem Statement
Persona
Empathy Map

02. Define

Problem Statement

Persona

Empathy Map

04. Design

Lo-Fi Wireframe

Hi-Fi Wireframe

Visual Design

Interactive Prototype

05. Design Strategy

Executive Intent

Our platform enables you to play PC, console, casual and xbox games on any configuration with VM technology. The supporting features will be community, in app purchase of accessories, participate in tournaments.

Target Audience

College Students

College Students

Working Professional

Working Professional

Age Group: 18 to 30 Years

Age Group: 18 to 30 Years

General Task

Setting up account

Setting up account

Browse free gaming

Browse free gaming

Subscribe to play VM games

Subscribe to play VM games

Dedicate community

Dedicate community

In app gears purchase

In app gears purchase

Tournaments

Tournaments

Technology Constraints

Updated OS system and Web Browser

Updated OS system and Web Browser

Stable internet connection

Stable internet connection

Cross Channels

Mobile device (Android, iOS)

Mobile device (Android, iOS)

iPad & Tablet (iOS, Android & Windows)

iPad & Tablet (iOS, Android & Windows)

Website (Desktop)

Website (Desktop)

Critical Success Factor

VM Gaming

VM Gaming

Dedicated Community

Dedicated Community

07. Research

Qualitative Research

Qualitative research, was used to understand the preferences, behaviors and pain points of the target audience (Low, Mid & Senior Gamers). Valuable insights were gathered from these audience by conducting user interviews and surveys.

This approach provided deeper context to inform the design decisions, ensuring that the final gaming app solution is user-centric, engaging, and tailored to meet the specific needs of our audience.

“ As a college student, I love playing games I expect the gaming app to offer a wide variety of games to choose from. It should cater to different genres and preferences, providing a diverse and engaging gaming experience.

“ An intuitive and easy-to-navigate interface is essential for me. I expect the app to be user-friendly, with clear menus, well-organized content, and straightforward navigation to access all its features seamlessly.

“ I'm looking for a gaming app that regularly hosts tournaments and competitions. Participating in competitive events adds excitement and motivation to play, and it would be great to earn rewards or recognition for achievements.

“ I hope the gaming app delivers a smooth and lag-free gaming experience. Responsiveness is crucial for any gaming app, and it should ensure that actions are executed quickly and accurately.

08. User Persona

“ Sunil Kumar is a dynamic 27-year-old marketing manager with a passion for gaming. Juggling a demanding job and personal life, Sunil finds solace and excitement in immersive gaming experiences during his leisure time. He enjoys exploring a wide variety of games and watching streams, from action-packed adventures to strategic simulations.

Age

Gender

Status

Education

Location

Male

Single

Hyderabad

Sunil Kumar

Goal

Be a Professional Gamer
Download free playing
Connect with other gamers
Play high end games without upgradation
One stop for gaming gears

Motivations

Plays everyday gaming
Latest games
Sharing achievement with friends/gamers

Frustrations

Constant need to upgrade phone
Loosing track of time
Pay for most game

14. Low-Fidelity Wireframe

Wireframes are the backbone of successful digital product as it establish the structure of possible design solutions. Low-fidelity wireframe were created by sketching out the layout of the gaming app's design. It allowed us to quickly test and gather feedback on the app's layout and functionality before proceeding further onto detailed design.

15. Mid-Fidelity Wireframe

16. My Learning

Over the 4-month UI/UX Design certification course, I have gained invaluable experience in user research methodologies like user interviews and surveys, developed a strong grasp of design strategy, honed my skills in creating user flows and information architecture, and crafting art of both low-fidelity and high-fidelity wireframes, along with designing comprehensive design guidelines - all of which have equipped me to create seamless and user-centric digital experiences that resonate with users and elevate the field of UX design.

The overall experience of taking this course was immensely enriching and rewarding, as it provided hands-on learning opportunities, expert guidance from industry professionals, and a collaborative learning environment that empowered me to grow as a UI/UX designer.

It enabled me to apply the knowledge gained effectively, and understand there is always a room for improvement.

THANK YOU

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